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Logo Design
A Logo is the Trademark of a Company, it is what identifies the Company and sets it apart from all the other companies that are in the same industry. The logo must not only display your name, but usually give the person seeing it an idea of what you do, this can be done by incorporating shapes and colours into the logo. For example; Wheels for a Car Dealership, Wings for a Airplane Charter company or a Candy cane for a Sweet shop.
The Logo sets the feel of a company and is where most companies begin when creating or redoing their corporate image. If a Logo is done right, it is the first step in creating the bigger image of a company; it sets the tone for all the corporate stationery, website, advertising and any other medium that carries the company name.
A Logo says a lot about a company, whether on it's own, on a piece of stationery or on an advertisement. It shows if a company is corporate, fun, stylish, professional or even boring. The logo is one of the most important visual parts of a company.
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